Vacayou, a new online platform for discovering and booking wellness travel experiences, raised $ 3.3 million in combined investor and seed rounds to support its launch.
The funding is led by investor and owner of the Tampa Bay Lightning, Jeff Vinik, Relevance Ventures and other angel investors.
Vacayou is launching in beta with over 100 package options such as spa getaways, wellness retreats and active travel experiences.
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“Wellness tourism is one of the fastest growing trends in the travel industry and is expected to reach $ 1.2 trillion by 2027, ”said Muirelle Montecalvo, Founder and CEO of Vacayou.
“While countless brands use the term ‘wellness’ in their marketing, Vacayou is breaking the hype and hand-selecting only the best wellness and active experiences from across the world. Next, we educate travelers – many of whom are first-time wellness travelers – about the types of retreats, spas, tours, and resorts available.
Montecalvo said the company will use the funds to grow the platform, streamline onboarding new partners and advance marketing to consumers.
Current partners include Canyon Ranch, Carillon Miami Wellness Resort, Intrepid Travel Adventures, Miraval, Shou Sugi Ban House, and Kamalaya Koh Samui.
“Vacayou is launching at a time when hotel brands are operating with reduced marketing budgets and staff” says Thomas Klein, Vacayou advisor and former President and Chief Operating Officer of Canyon Ranch.
“Vacayou serves as an indispensable extension of a brand’s marketing team by attracting high-performance guests. Unlike other travel sites that focus on the transaction, Vacayou focuses on the experience. Services and amenities are just as perishable as the rooms and Vacayou’s platform increases revenue per guest by integrating spa treatments, fitness classes, tours, and other experiences with the reservation.
The site includes property reviews, a glossary of wellness terms, and filters that allow users to sort and combine experiences. Vacayou also has customer service available 24/7.