British Airways signals return to normal by dropping COVID booking policy

British Airways has decided to end its ‘Book with Confidence’ policy at midnight on June 7. The policy was introduced at the height of the pandemic to encourage travelers to book tickets despite several uncertainties about their trip. BA’s decision to abandon this policy signals that demand has returned to levels where these incentives are no longer needed. Let’s investigate further.


Statement from British Airways

We offer a wide range of fares to provide greater choice for our customers, and the vast majority of our tickets already offer flexibility. If a customer’s flight is cancelled, we will always offer them a range of options, including a full refund.

What is “Book with Confidence”?

British Airways first introduced the policy in early March 2020 as concerns about the novel coronavirus were growing and raising doubts among potential travellers. The “Book with Confidence” program allowed passengers to book their flight tickets in advance and in the event of a change in plans or new travel restrictions, they could cancel or reschedule their tickets without paying a change fee to the airline company. In the event of a change in the date or time of the flights, only the fare difference was due.


Passengers who booked tickets on or before June 7 are still covered by the old policy. Photo: Thomas Boon | single flight

Passengers can also cancel their flights up to one hour before departure and receive a refund in the form of an e-voucher to be redeemed later on any route, provided the entire journey is completed by 30 September 2023. After its introduction in early 2020, BA continued to extend the policy before scrapping it without notice a few days ago on June 7. Passengers who have booked tickets with BA before midnight on June 7 will still be able to enjoy the benefits of this policy, provided that their entire journey (not just the departure flight) is completed by September 30, 2022.

Current policy

For British Airways travellers, it may take some time to accept a life without the ‘Book with Confidence’ option. Non-refundable tickets now mean exactly that: non-refundable. In addition, the flight change will also incur a change fee in addition to the fare difference with the new flight.

Flights booked with Avios can be canceled up to 24 hours before departure for a one-time charge of £35 per passenger. Previously, there was no charge when canceling Avios bookings and cancellations could be made up to one hour before the scheduled flight departure time.

Passenger travel after the pandemic

After BA in March 2020, several other carriers also introduced similar reservation programs in an effort to stop the impending drastic revenue decline caused by the pandemic. These included Virgin Atlantic, Aer Lingus and Qatar Airways, among others.

Although these policies were extremely beneficial to travellers, they were always intended as temporary arrangements and were intended to be abolished once passenger demand increased sufficiently. By abandoning its policy, British Airways indicates a return to a “normal” number of passengers. But is this really the case?

There are virtually no restrictions for vaccinated travelers in most countries. Photo: Denver International Airport

The coronavirus scare seems to have died down in recent months, with several countries around the world ending virtually all travel restrictions. It also led to a record increase in passenger numbers in most markets. However, the terrible virus itself does not seem ready to give up yet; Infection cases in India have seen a significant rise in recent days, prompting the country’s regulator to take stringent action against any passenger breaking the standards.

What do you think of British Airways’ decision to abandon the ‘Book with Confidence’ policy? Do you think it was time or did BA take the plunge? Please let us know your thoughts in the comments.

Source: Point Head

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