Did you ever place any importance on the value of reviews? In today’s world, they do matter. This is the online way of sifting out through the good and the bad. When you’re sitting in a country on your computer, you’re far away from the destination you want to visit. Even though friends may recommend certain hotels, you can’t always ask or consult them on every single visit. It would probably drive some people mad and also be a huge headache. We don’t always want the whole world to know where we’re going and what we’re doing all the time. This is where reviews can help you.
Reviews are written by random strangers from all over the globe who have nothing to lose or gain by writing reviews. Basically, if they’re had a good experience, they will share that and recommend or point out what was particularly good. If the experience was bad and they want to save future travelers from going through the same ordeal, they will write a review that details the experience. All in all, it’s the best way to gauge if the hotel is as good as it looks or if that is a picture from ten years ago.
It is best if you read through a number of reviews, looking at the most recent as those will be closer to the time of your booking or travel.
Just to give you an idea of just how important reviews are – 95% of most travelers will read reviews before making their decision and final hotel selection. 3 out of 4 travelers would not mind paying more for a better rated hotel because this would signify a better experience. Reviews do make a difference. If travelers are given two options of hotels with the exact same star rating, they will invariably choose the hotel having the higher review scores. This is why hotels don’t ignore reviews – this is the customer’s way of keeping them in line.
Think about it. The hotel is operating in a totally different location and once you’ve booked with them and they know that it is a onetime thing, they may not have as much incentive to do more for you. Many hotels are quite complacent about many of their services, but with the threat of having multiple bad reviews written about their establishment help them to offer better services. If an establishment receives too many bad reviews, it will lead to decreased business.
Many websites like TripAdvisor have regular members who constantly check in to get an idea about various establishments. Around 67% of people check this website alone every month. If you thought the number of reviews don’t matter – think again. The average visitor reads between 6 – 12 reviews before making a selection.
Many people feel that reading reviews prior to booking makes the traveler feel more secure and confident about their hotel choice. With over 93% of polled visitors stating that a hotel stay is vital to their entire holiday experience, it’s safe to say that you cannot ignore the reviews. There are many skeptics who may say that it is all rigged and that the good reviews could be faked. That may be true – but how many reviews can be faked?
In the end, it’s a judgement call that you have to make – in seeing if reading reviews will help you make a better choice or if it is just a waste of time. But read them or ignore them, they’re definitely the gateway to having a more informed hotel booking decision.